marketing

Tool 26: Sponsorship

It allows to associate his company to a sport (or team) or event (Roland Garros, World Cup ...) to benefit from the visibility of it.
This can also be used to instil a sporting spirit in the company.
Here are some articles on the 

Tool 27: The Datasheet

It's is one of the basic tools of Marketing.

Product used to enter customers and distributors on key product features.

This paper or electronic form must detail on a page A4 reco / back the characteristics of products, answer all the 

questions before the sale prospects (eg features, benefits, prerequisites ...) and tell it where to order.

The product can also be digital only, for example in an eCommerce site for an online purchase ...

Here's information 

Tool 28: Demonstrations,

Demonstrations can be done either via live demos in stores, or through video demonstrations on a website or DVD with a movie or a self-service on a tablet or smartphone from a QR code scanner (since a packaging, poster, shop window ...).

The goal is to visually show the benefits of the product, to convince the prospect to buy.

 

Tool 29: Making a competition

Games, contests, raffle ... are excellent means of driving traffic and creating a "contact list".

The downside is that this list is not necessarily highly targeted (the concouristes ...).

The competition can happen in the store, on a living room, on the street, on Facebook, via an Internet site, Smartphone ...

It is essential to make a relay off and on line because the lots themselves are not enough to generate interest.

We must therefore devote a significant part of its budget to its communication (basic purchase advertising broadcast chain ...).

Tool 30: The banner and billboards

They are key elements to announce events (store openings, sales, promotions ...).

The banner can be used on the company's building (if it is well placed) or via leasing of commercial location.

Tool 31: The bags and packaging

They allow to gain visibility outside the place of sale thanks to customers who transport.

On the one hand the customer carries just after his races and possibly later if there be re-used if the bag is designed for this.

But it is also a good way to gain visibility on a home when visitors seek larger bag to store their documents throughout their visit.

Tool 32: The survey and market research

They are used to identify a business project, but they also help to identify hot prospects in its research phase.

It is therefore interesting to keep the contact information of those interested in your market analysis phase.

After starting a business, market research and survey identify customers and prospects in people who may order a product, and even define the profile of best customers.

Tool 17: The mailing

It is the traditional tool of direct marketing, it allows you to send a tangible medium and high value-added 100% of its customers (everyone at an address).
Although given as dead for years, it remains a tool of choice to reach a senior target can accustomed to digital, or to reach a target "high end" or to make an impression with a qualitative support.
The disadvantage is its cost (about 1.5 to 2 €) and shipping delays.
Here are our articles on la réalisation d’un Mailing papier.

tool 18 : the SMSing

With a penetration rate that almost 100% and a permanent physical proximity, is the nearest communication tool to a consumer.
With smartphon can go beyond short messages with a promotional code or number to call ... It is possible to return to a mini website to confirm an order ...
This is the media for immediacy and call to action.
Its cost is relatively low (between 0.05 and 0.15 € / message), although remains the most difficult to get the file with the telephone numbers (usually it is rather your customers who leave their numbers to benefit from specials).
Note: the faxing is still current in some areas. It is excellent to launch a special promotion on B2B SMEs. It is against unattractive when there is a complex message to be relayed.
Here articles sur le SMSing

Tool 19: Mobile Applications

With a Smartphone and Tablet equipment rates steadily rising, these mobile devices are becoming Websites extensions or real communication channels in itself.

Applications native Mobiles are used either as new sales channel (eg an App to order products on the move, or tool to book ...), or to communicate with customers (eg good deals, promotions of Private Sales ...) or simplify the purchasing act.

Here articles sur les Apps.

Tool 20: Relations press and bloggers

Both sought notoriety in the media, whether through the distribution of press releases, Press Kits, press conferences, VIP parties ... to the attention of bloggers, specifiers, influencers and journalists.
However it must be remembered that the media that turns interesting information and value added, they are not there to make your free advertising.
We must therefore provide added value, information ... and not talk of its brand.
Here are our articles that explain how to succeed in yourcommuniqués de presse.
It is also possible to use your products to make gifts in kind (eg offering clothing, technological accessories ...) with stars or influencers.
This is also what is called "product placement" when ready to celebrities, actors ... products visible in movies, on TV ...
However it should be well targeted, and be sure that these products will be highly visible (eg dresses and jewelry at Cannes ...), bet on the long term (and luck!) And have a great product!
Also attention to associations of images, such as Cognac and Champagne & Rappers US as Armand de Brignac:

Tool 21: The radio

Whether local or national, is a high-impact media.

Radio aims to generate a strong reputation in a short time for a little known brand or incite checkout immediately (or very short term).

Due to its size, it needs to pass short messages, and promotional impactful.

Tool 22: The TV ad

With the emergence of DTT channels, the reduction in production costs of the spots, the multiplicity of formats (eg emissions sponsorship, gifts in kind ...) TV is not as elitist than before.
It can be done on national television (leaders for thematic channels), local, or TNT / Cable.
This allows to reach millions of people with a message highly rewarding with a very strong imaging.
The concepts of realization of Low Cost TV spots and purchase low cost to large spaces allow SMEs to use this previously unavailable media.
For example B2B doing on BFM TV spots. 

Tool 23: The Movie

It is a marketing tool that affects the young and the upper class, with a very high degree of attention of the target.
It remains still quite elitist, because of the cost of producing a commercial and the small number of affected people (compared to TV, radio ...).
This media is a good fit for a brand that targets young assets.

Tool 24: Advertising on unusual places or Guerilla Marketing or Marketing Street

The goal is not necessarily to touch thousands of people, but to create a significant word of mouth, either at your prospects, customers, suppliers or ... bloggers and journalists.
You can use media such as park benches, toilet bars, gates at concerts, parks and public places ...
It is particularly interesting to use when large events or to touch an urban population that is a little jaded by traditional advertising (provided you have the rights to this promotion and do not break the law).
Here more than 1000 examples of particularly original Street Marketing advertisements.

Tool 25: Creating an association or group of professional interest 

Create an association allows players to group with a die (and even competitors) to both disseminate good practice (barometer, award prizes, ranking ... for collective and individual visibility) and increase its bargaining power with other actors.
If there are fees, it also allows to gain notoriety, but also to share costs and organize images strongly generators events (eg trade associations, night markets ...).
For example the association "Produced in Brittany".
For more information on professional associations cliquez sur CE LIEN

The traditional marketing tools to find a customer.

Tool 1: The flyers and leaflets.

They can be distributed in the streets or be left behind (in the company or with partners), or be distributed in mailboxes (ISA = printed without addresses).
Success will come in the volume of documents distributed over a large target, and renewal of the operation.
Indeed often the number of orders is 1 per 1,000 flyers distributed (except target population or a highly reactive to an irresistible promotion).
The format can be exotic (eg a cut with shapes) or classic (A5, A6 ...).
The important thing is to provide a simple and clear messages, with a call for immediate action (eg: a discount, a coupon, a discount voucher facsimile ...) and a very visually impacting.
You have a series of articles on how to achieve its flyers and brochures on this link.

Tool 2: The display advertising outside the store.

The display can be on the bus, urban views (benches, bus shelters ...), taxis, elevators, escalators, facades of buildings ...
The goal is to present the range of products and services in places of passage of its customers.
This display can be either 100% promotional or have a goal to "make the buzz" to attract the attention of journalists, have word of mouth ...

Tool 3: The Sandwich Man and distributing flyers.

Tool 4: Showcase and billboards in the store.

They are traditionally major elements to attract customers in a trade.

The window must be changed regularly (avoid posters bleached by the sun which give a bad image of your company).

You can follow the example of those bakeries and pharmacies who showcase their événementialisent the seasons, events ...

Here is a series of articles on merchandising and optimization of store windows sur ce lien.

Tool 5: Vehicles

These communication media can be personal car, scooters, delivery trucks ...

These are communication media that are often close to your customers, and can be parked in areas of high traffic to generate awareness (parking, intersections, center ...).

For more information, see the list of articles on the use of vehicles for the promotionsur ce lien.

Tool 6: The answering (message waiting) and administrative documents.

These messages waiting on the switchboard, personal messaging ... often overlooked.
Yet these are tools that can generate additional winds in a telephone queue, or convince a prospect to buy ...
Business documents (letterhead, invoices, quotes ...) can also house commercial messages (promotions, coupons, promo codes ...).
See the article on answering machines and Administrative Documents sur ce lien.

Tool 7: Employee uniform.

This is one of the key elements to create a differentiation in the minds of its prospects.
So we do not just buy a product or service, but atmosphere and branding.
The uniform can be "classic" as in Fast Food, or give a "high end" image as in Paul bakeries.

Tool 8: networking (networking) physics and animation of its network 

This is often a selling tool overlooked by the new contractor, gold is one of the best ways to generate recurring business via word of mouth and recommendations.
However this requires a lot of time working and this bears fruit until several months after the first steps (usually six months) ...
In addition to the evenings, mornings, breakfast, lunch ... you can participate (eg BNI, pro evenings, ancient evenings colleagues ICC meeting ...), you must animate its network via email, call ... especially after an event .
It is also important to centralize business cards, emails, numbers ... in one place, whether it is a CRM or Linkedin and Viadeo or an Excel file.
Download our free guide "30 minutes to become a pro at networking” sur ce lien.

Tool 9: Sponsorship

Sponsorship can be done either by employees or customers because it is an excellent tool to generate sales at a lower cost.

Indeed they are your customers that turn into sales for you, highlighting their credibility as they use the solution and impartiality because they often earn a symbolic gift.

It is also a tool that you only pay for performance, that is to say when a sale is made.

For your employees it is also a way to enjoy their contact special promotions.

here are some articles sur le parrainage.

Tool 10: The loyalty cards

They are used to bring back a customer "zapper" more regularly in stores or avoid he left to competition, allowing the end to generate more sales.

This can also help you attract new customers, for example if the loyalty program offers a discount if you invite another person ...

Here are all les conseils sur les cartes de fidélité.

Tool 11: The sign and billboards in store.

The outdoor sign must immediately inform the offer of the store and how it is different from others to get the customer to return.

The store may be signs of classical POS (ex: stop radius, promo, special discount, department ID, creation of universe ...), but they can also be of multimedia or interactive display.

Eg TV flat screens in the store or at checkout, tablets to present a product catalog or explanatory video ... to finalize the sale.

They are used to generate additional sales, mounted range, impulse purchases ... by publicizing its prospects and customers the breadth of its range ... or even supplement a vendor if it is not on the shelf or not formed.

Tool 12: The advertising items and goodies

Ils has several objectives,

either remain in the customer's memory after a visit, lounge ... your object is stored on the contact's office.

or thank a client for a large order,

or it may be delivered by a distributor to its gift prospects

either be a "bonus" offered for a large order

either be a product (eg the Bonux gift ...)

...

For the promotional item to be effective, it must bears a message and be an incentive to action (or at least it is stored by the client).

For example a pen on offer seating has no interest if it does not echo to a marketing company share.

The Tshirt is an extensions of promotional products, since it allows its clients to transform sandwich men. Often in the building is used as an appreciated gift at work.

It is the same with the cutters in supermarkets that are routinely claimed.

For more information on the use of promotional items

Tool 13: The exhibitions for Businesses and Individuals

The aim is to make contact with a maximum of hot prospects in the shortest time.

Generally for key events, you meet 1 or 2 days of prospects, customers, specifiers ...

This is an opportunity to retrieve their details, they do a quick presentation ... to sell locally or trying to sell your product later.

In a living room it is essential to get the contact information for their subsequent appointment (the closest possible to the living room to prevent your competitors appropriate the customer).

The organization of a contest generally allows a small file to be provided to target the gift to win to avoid attracting concouristes.

Note that you can also arrange even a lounge with other non-competing companies (even competitors!), To create an event (eg fair, exceptional exhibition, regional show ...).

Here is a series of articles on l’organisation d’un salon.

Tool 14: The visibility exchanges and partnerships

The principle is to have a partnership Winner - Winner, where you and your partners have interest in success.
There must be a mutual interest, and if you are a small mark you must either give a little more, or to highlight the importance of partnership and generated visibility.
This partnership can take different forms:
is a joint press release announcing the partnership
either via the exchange of visibility in newsletters, social media ...
or via a flyer in boxes of products,
either via the POS, a logo on the packaging ...
...
The partnership may also are unbalanced, in that context you can offer products, visibility ... in exchange for the right to display a logo.
Since this is an inexpensive marketing tool, it can be set up quickly, and get paid via gifts in kind (eg allocations for a contest ...).
You may also be "sponsor" an event by providing your products or paying part logistics (eg water bottles or candy to your brand ...).
Here is a series of articles sur les partenariats.

Tool 15: Visiting cards

These are essential tools to leave contact information to prospects.

That is often the only "trace" physical that you will leave once you are no longer with your prospect, but it is also the image that you give of your business.

This card can be registered or generic (mini flyer) if a customer is not followed by a commercial.

Here is a series of articles for successful cartes de visite.

Tool 16: The sample and the trial offer

These are key to convince reluctant prospects.

The goal is to convince the quality, relevance, interest in your offer ... by its use.

This can be done by tasting its products, allowing free use for 30 days of the solution ...

Here articles sur les échantillons or other article l’offre d’essai et le Freemium.

The real solution, create your products and services! 

All this to tell you that the real solution to create a long-term business is to create a product or to offer services.
To successfully sell a product, you have to love it already!

It is also important to have a vendor name in your product, you must provide a concrete solution with benefits.
When creating a product, be sure to highlight the benefits for the user: it is necessary each time from a method or solution.
The greatest danger is to be an expert and provide its expertise to prospects (make an "encyclopedia"), thinking that this will be the best product.
All people want is an answer to their problems.
These are often the simplest answers are the most expected because people do not want to take the lead.
For example instead of yet another "Training for Social Media", it is more appropriate to offer training "How to have more than I like on Facebook?".
In the same vein, a person will be more interested if he is presented with a method to lose weight in two weeks if he is told that she has to lose weight to play sports every day and watching your diet.

Give visibility to your products and services

Create a range of products & services

I remind you again about the monetization of a site or blog, the important thing is to create your own product or its own services.
This should be priority No. 1 your business on the internet.

The Ads Blocker, the end of monetization with advertising?

This is especially true as the business advertising model to monetize a website is being compromised by the "Ad blockers" these advertisements blockers.
Ads Blocker The principle is simple: ads (Adsense, Pop-ups, videos ...) are hidden or deleted automatically from your browser.

You have such tools on PC and Mobile as:
https://adblockplus.org/
ad Block
...
Currently 10% to 20% of Internet users use a Adblocker, but it is a rapidly growing phenomenon (eg on iOS some of the most downloaded apps are Ad Blockers on Mobile & Tablet).


It's a real challenge to some Internet sites that primarily monetize via advertising.
It must be said that there has been some "creativity", not to say abuse, with ads more intrusive ...
And it is normal that before this contextual advertising diarrhea often not especially troublesome, users are tired ...
For example, the site echoes with video ads that are getting into the text during playback, and multiple advertisements on the site ...


However be aware that installing an Ad Blocker, Internet users are now questioning the business of many websites, especially small blogs, major news sites ...
One can cite the case of Bild that imposes either delete the Ad Blocker, or through a paid subscription.
For blogs like ConseilsMarketing.com is approximately 25-30% of revenues, but for some sites is 80% of income!
These sites are likely to disappear, but it will inevitably have significant consequences (less entries of motivations for amateurs, less money for Pros).
Admittedly, advertising publishers will react either with formats that can not be blocked, either with an invisible monetization (eg tracking via cookies ...).
It may be noted that the case of Presse-Citron.net offers sponsored articles (Premium Company) instead of the display advertisement.
For example this article on Ad Blockers highlighting a product of F-Secure!

This is a clever way around the problem with "branded content", ie value-added content that mentions a brand.
The idea is laudable, because it makes customer service, and in addition offers a good product.
However it must be VERY careful because Google has repeatedly stated that such items could be considered handling the Google algorithm and thus induce sanctions!
If there is one thing the Ad Blockers may not block, it is an image that you will put yourself on your site, with a link to a product (yours or another in affiliation) ... but the finished Adsense ads.